Yes, Darling

Brand identity for a floral atelier

Yes, Darling is a premium floristics atelier based in Calgary, Canada, specializing in bespoke floral arrangements for weddings, events, and special occasions. Known for its artistic approach, the atelier emphasizes the natural beauty of flowers, blending elegance with simplicity. Each arrangement is carefully curated to reflect the atelier’s passion for craftsmanship and attention to detail, offering customers a luxurious floral experience that leaves a lasting impression.

Key Objectives

• Create a refined brand identity that conveys elegance, simplicity, and professionalism.
• Align the brand’s visual identity with the atelier’s core values of craftsmanship, natural beauty, and personalization.
• Design print materials and packaging to enhance the customer experience and reinforce the brand’s premium positioning.

Challenges

• Standing Out in the Competitive Market: The brand needed to distinguish itself in Calgary’s highly competitive luxury floristry market.
• Balancing Simplicity and Sophistication: Achieving a minimalistic yet luxurious design aesthetic that complements the floral arrangements.
• Creating Cohesive Print Materials: Ensuring consistency across packaging, stationery, and other brand touchpoints.
Client: Yes, Darling
Industry: Floristics
Project: Brand Identity Development
Role: Brand Designer, Consultant

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