4PL
Brand & website design of a logistic company
4PL Logistics is an innovative company that offers a comprehensive 4th Party Logistics (4PL) service, integrating various aspects of the supply chain into a centralized platform for logistics management. The goal of the project was to develop a brand identity and design an informative and user-friendly website that highlights the company’s approach to simplifying and centralizing supply chain management. The website was intended to attract e-commerce businesses and large-scale logistics operations looking for modern, efficient logistics solutions.
Project Objectives
The key objectives of the project were:
• Developing a memorable brand identity that reflects the company’s modern approach to logistics.
• Designing a clean, professional website that showcases the company’s services, core features, and innovative 4PL solutions.
• Creating a user-friendly navigation system on the website that guides visitors through the company’s offerings, from managing logistics from production to final delivery.
• Ensuring the website establishes credibility and trust with businesses seeking efficient logistics management.
Challenges
• Complex Services, Simple Presentation: The website needed to present complex logistics services in a simple, digestible format to ensure that potential clients could easily understand the company’s offerings.
• Scalability of Content: As the company scales its operations, the website needed to be designed with future scalability in mind, allowing for the addition of new services or features.
• Brand Recognition: As a new player in the logistics market, the brand had to differentiate itself through a clear and professional identity that built trust with prospective clients.
Project Objectives
The key objectives of the project were:
• Developing a memorable brand identity that reflects the company’s modern approach to logistics.
• Designing a clean, professional website that showcases the company’s services, core features, and innovative 4PL solutions.
• Creating a user-friendly navigation system on the website that guides visitors through the company’s offerings, from managing logistics from production to final delivery.
• Ensuring the website establishes credibility and trust with businesses seeking efficient logistics management.
Challenges
• Complex Services, Simple Presentation: The website needed to present complex logistics services in a simple, digestible format to ensure that potential clients could easily understand the company’s offerings.
• Scalability of Content: As the company scales its operations, the website needed to be designed with future scalability in mind, allowing for the addition of new services or features.
• Brand Recognition: As a new player in the logistics market, the brand had to differentiate itself through a clear and professional identity that built trust with prospective clients.
Client: 4PL Logistics Company
Industry: Logistics & Supply Chain Management
Role: Brand and UX/UI Designer
Project Type: Brand Development and Website Design
Industry: Logistics & Supply Chain Management
Role: Brand and UX/UI Designer
Project Type: Brand Development and Website Design
The first step involved detailed research into the logistics industry and understanding the specific needs of the company’s target audience.
• Market Research: I conducted research into the existing 4PL services and websites of leading logistics companies to identify industry best practices. The goal was to ensure that clarity and usability were at the forefront of the website design.
• Target Audience Analysis: The website was designed primarily for e-commerce businesses and logistics managers looking for simplified logistics solutions. These personas required easy access to key information such as services, logistics capabilities, and contact information.
• Brand Positioning: The brand was positioned as a modern, tech-forward logistics solution, emphasizing the simplicity of managing complex logistics tasks through 4PL services.
• Market Research: I conducted research into the existing 4PL services and websites of leading logistics companies to identify industry best practices. The goal was to ensure that clarity and usability were at the forefront of the website design.
• Target Audience Analysis: The website was designed primarily for e-commerce businesses and logistics managers looking for simplified logistics solutions. These personas required easy access to key information such as services, logistics capabilities, and contact information.
• Brand Positioning: The brand was positioned as a modern, tech-forward logistics solution, emphasizing the simplicity of managing complex logistics tasks through 4PL services.
The brand development phase focused on creating a modern and professional identity for the logistics company, ensuring it would stand out in the competitive market.
• Logo Design:
The logo was designed to represent the connectivity and efficiency of the logistics process. I used clean, geometric lines to reflect the company’s focus on streamlining logistics, from production to final delivery. The logo needed to be versatile, suitable for both digital platforms and print materials.
• Color Palette:
The color palette consisted of reliable blues and neutral greys, representing trust, reliability, and stability. These colors were applied across the website and other branding materials to create a cohesive visual identity.
• Typography:
A modern, sans-serif font was selected to ensure readability and clarity. The typography helped establish a professional tone while being approachable and easy to navigate, both on the website and in print materials.
• Visual Language:
The visual language was centered around clean lines and simple geometric shapes, reflecting the structured and organized nature of the logistics business. Icons were used to represent key services, making it easy for users to quickly understand the company’s offerings.
• Logo Design:
The logo was designed to represent the connectivity and efficiency of the logistics process. I used clean, geometric lines to reflect the company’s focus on streamlining logistics, from production to final delivery. The logo needed to be versatile, suitable for both digital platforms and print materials.
• Color Palette:
The color palette consisted of reliable blues and neutral greys, representing trust, reliability, and stability. These colors were applied across the website and other branding materials to create a cohesive visual identity.
• Typography:
A modern, sans-serif font was selected to ensure readability and clarity. The typography helped establish a professional tone while being approachable and easy to navigate, both on the website and in print materials.
• Visual Language:
The visual language was centered around clean lines and simple geometric shapes, reflecting the structured and organized nature of the logistics business. Icons were used to represent key services, making it easy for users to quickly understand the company’s offerings.
The website design was aimed at creating a professional, user-friendly platform that clearly communicated the company’s logistics services.
• Homepage Design:
The homepage featured bold, clean visuals and a concise introduction to 4PL Logistics. The design incorporated a hero section that immediately conveyed the company’s core offerings—centralized logistics management—and encouraged visitors to explore further.
• Service Overview:
A dedicated section on the website provided a clear and concise breakdown of the company’s 4PL services. Each service was explained using simple language and informative icons, making the information accessible to both logistics professionals and business owners.
• User-Centric Navigation:
The navigation structure was designed to be intuitive, allowing users to easily access key sections such as services, about the company, contact information, and case studies. The menu structure prioritized usability, ensuring that potential clients could quickly find the information they needed.
• Responsive Design:
The website was built to be fully responsive, ensuring that it was accessible and functional on all devices, including desktops, tablets, and smartphones. This was especially important for logistics managers who needed to access the website while on the go.
• Contact and Inquiry Forms:
The contact section was designed to make it easy for potential clients to reach out for inquiries. A simple, user-friendly inquiry form was included to streamline the communication process between prospective clients and the company’s sales team.
• Homepage Design:
The homepage featured bold, clean visuals and a concise introduction to 4PL Logistics. The design incorporated a hero section that immediately conveyed the company’s core offerings—centralized logistics management—and encouraged visitors to explore further.
• Service Overview:
A dedicated section on the website provided a clear and concise breakdown of the company’s 4PL services. Each service was explained using simple language and informative icons, making the information accessible to both logistics professionals and business owners.
• User-Centric Navigation:
The navigation structure was designed to be intuitive, allowing users to easily access key sections such as services, about the company, contact information, and case studies. The menu structure prioritized usability, ensuring that potential clients could quickly find the information they needed.
• Responsive Design:
The website was built to be fully responsive, ensuring that it was accessible and functional on all devices, including desktops, tablets, and smartphones. This was especially important for logistics managers who needed to access the website while on the go.
• Contact and Inquiry Forms:
The contact section was designed to make it easy for potential clients to reach out for inquiries. A simple, user-friendly inquiry form was included to streamline the communication process between prospective clients and the company’s sales team.
Once the website design was completed, I conducted rounds of user testing to ensure that the site met the needs of its target audience.
• User Feedback:
Test users responded positively to the clean layout and the ease of finding relevant information. The service overview section was particularly well-received, as it provided a clear understanding of what 4PL Logistics offers without overwhelming visitors with too much detail.
• Design Refinements:
Based on user feedback, adjustments were made to enhance the website’s navigation and improve the mobile responsiveness of key sections.
• User Feedback:
Test users responded positively to the clean layout and the ease of finding relevant information. The service overview section was particularly well-received, as it provided a clear understanding of what 4PL Logistics offers without overwhelming visitors with too much detail.
• Design Refinements:
Based on user feedback, adjustments were made to enhance the website’s navigation and improve the mobile responsiveness of key sections.
The 4PL Logistics website design successfully created a professional, approachable online presence for the company, helping to communicate its innovative approach to logistics management.
Key Results:
• Improved Client Engagement:
The clean, user-friendly design allowed prospective clients to easily navigate the website, leading to increased inquiries and engagement.
• Clear Presentation of Services:
The service overview section provided a concise and accessible explanation of the company’s logistics offerings, helping potential clients quickly understand the value of 4PL services.
• Scalable Website Design:
The website was designed with scalability in mind, allowing the company to add additional services or content as it grows and expands its operations.
Key Results:
• Improved Client Engagement:
The clean, user-friendly design allowed prospective clients to easily navigate the website, leading to increased inquiries and engagement.
• Clear Presentation of Services:
The service overview section provided a concise and accessible explanation of the company’s logistics offerings, helping potential clients quickly understand the value of 4PL services.
• Scalable Website Design:
The website was designed with scalability in mind, allowing the company to add additional services or content as it grows and expands its operations.
The 4PL Logistics project resulted in a modern, professional brand identity and a user-friendly website that effectively communicates the company’s value proposition to its target audience. By focusing on clarity, usability, and scalability, the website is positioned to grow alongside the company, serving as a strong foundation for its future success.
This version replaces all instances of startup with company. Let me know if further changes are needed
This version replaces all instances of startup with company. Let me know if further changes are needed
✓ election and coordination of suppliers, including tenders, procurement, invoice control.
✓ Management of internal and external changes.
✓ Management of internal and external changes.
✓ Operational management: requisition management, planning, tracking, invoice monitoring.
✓ Productivity and cost reduction plans.
✓ Productivity and cost reduction plans.
At the same time, the sign reveals another sense - the inverse image of 4 cargo containers.
Other projects
MOBILE APP UX/UI: CORPORATE & PRIVATE IN ONE PLACE
A comprehensive study of the Bank of America’s mobile application focused on user experience to identify usability and design enhancements. The goal was to simplify navigation for tasks like balance checks and card transactions while merging business and personal accounts for convenience.
Client: UCSD Case Study
Industry: FinTech
Project: UX/UI Design and Research
Role: Researcher, UX/UI designer
Client: UCSD Case Study
Industry: FinTech
Project: UX/UI Design and Research
Role: Researcher, UX/UI designer
BRAND DEVELOPMENT
A New York-based storage and logistics company offers modular solutions for e-commerce, managing storage, and shipping, focusing on growth. It needed a brand identity that reflected innovation, professionalism, and reliability, standing out from traditional storage providers.
Client: Flexdock
Industry: Storage and Logistics
Project: Brand Development
Role: Brand Designer, Graphic Designer, Consultant
Client: Flexdock
Industry: Storage and Logistics
Project: Brand Development
Role: Brand Designer, Graphic Designer, Consultant
BRAND DEVELOPMENT
A premium beauty salon in Vienna, positioned between budget and high-end options. The brand identity reflects elegance and modern luxury, featuring a refined logo with a feminine font and soft monogram. Natural tones, minimalist interiors, and custom patterns create a relaxed, sophisticated atmosphere for discerning clients.
Client: Beautique
Industry: Beauty & Wellness
Project: Brand Identity, Digital & Print Design
Role: Brand Designer, Consultant
Client: Beautique
Industry: Beauty & Wellness
Project: Brand Identity, Digital & Print Design
Role: Brand Designer, Consultant
MARKETPLACE PRODUCT DESIGN & BRAND DEVELOPMENT
A top UK startup for private events, offering diverse service categories and instant pricing technology, provides a seamless planning experience from inspiration to booking. I’ve been part of it from the start, and it’s now among the top 3 platforms in its niche.
Client: Poptop
Industry: Technology, Events, Hospitality
Project: Product Design, Brand Development
Role: UX/UI, Product Designer
Client: Poptop
Industry: Technology, Events, Hospitality
Project: Product Design, Brand Development
Role: UX/UI, Product Designer
BRAND DEVELOPMENT
A consulting agency with a bold communication approach. I led the rebranding to create a modern, recognizable identity, emphasizing clarity and consistency across all materials.
Client: City Profit
Industry: Consulting
Project: Brand Identity and Rebranding
Role: Brand Designer, Consultant
Client: City Profit
Industry: Consulting
Project: Brand Identity and Rebranding
Role: Brand Designer, Consultant
PRODUCT & BRAND IDENTITY DESIGN
A 4PL logistics startup offers end-to-end solutions for e-commerce businesses, covering the entire supply chain. I developed its brand identity and designed an intuitive dashboard, helping users monitor and optimize logistics operations with ease while ensuring the platform communicates innovation.
Client: Partner Trade
Industry: 4PL Logistics
Project: Product Design, Brand Development
Role: Brand and Product Designer
Client: Partner Trade
Industry: 4PL Logistics
Project: Product Design, Brand Development
Role: Brand and Product Designer
BRAND DESIGN
A newly established platform uniting e-commerce leaders and professionals to discuss industry advancements through events and networking, with a focus on innovation and global collaboration.
Client: GEF
Industry: E-commerce and Conferences
Project: Brand and Communication Campaign Development
Role: Brand Designer, Graphic Designer, Consultant
Client: GEF
Industry: E-commerce and Conferences
Project: Brand and Communication Campaign Development
Role: Brand Designer, Graphic Designer, Consultant
BRAND DEVELOPMENT
A luxury fashion brand focused on high-end clothing collections. I developed the brand identity from the ground up, including the logo, visual style, and packaging design, ensuring a sophisticated and cohesive brand image that reflects elegance and craftsmanship.
Client: Mareoni
Industry: Fashion & E-commerce
Project: Brand Identity Design, Digital, Packaging Design
Role: Brand Designer, Graphic Designer, Consultant
Client: Mareoni
Industry: Fashion & E-commerce
Project: Brand Identity Design, Digital, Packaging Design
Role: Brand Designer, Graphic Designer, Consultant
REBRANDING
A group of companies, combining specialized translation services and logistics, underwent a rebranding to unify its identity while maintaining each brand’s distinct market position.
Client: Force Group
Industry: Translation and Logistics Services
Project: Brand Identity Design, Digital Design
Role: Brand Designer, Consultant
Client: Force Group
Industry: Translation and Logistics Services
Project: Brand Identity Design, Digital Design
Role: Brand Designer, Consultant
UX/UI
A virtual hub for experts and beginners to come together to learn and grow the blockchain sector.
Client: BC Ventures
Industry: Blockchain and Technology
Project: Website Redesign
Role: UX/UI Designer
Client: BC Ventures
Industry: Blockchain and Technology
Project: Website Redesign
Role: UX/UI Designer
UX/UI
A global telecom leader developed a mobile app to protect devices and data, featuring theft prevention. The project included designing an intuitive interface and landing page to promote benefits, ensuring brand alignment and usability.
Client: Vodafone
Industry: Telecommunications, Mobile Security
Project: UX/UI Design for Device Security Section
Role: UX/UI Designer
Client: Vodafone
Industry: Telecommunications, Mobile Security
Project: UX/UI Design for Device Security Section
Role: UX/UI Designer
UX/UI
The largest mobile operator in Ukraine enhanced its digital platform with a new section to help users manage device security and respond to loss or theft.
Client: Kyivstar (Ukraine’s Largest Mobile Operator)
Industry: Telecommunications and Security
Project: UX/UI Design for Device Security Section
Role: UX/UI Designer
Client: Kyivstar (Ukraine’s Largest Mobile Operator)
Industry: Telecommunications and Security
Project: UX/UI Design for Device Security Section
Role: UX/UI Designer
BRAND DEVELOPMENT
A cryotherapy equipment supplier offering advanced cryogenic solutions for medical and wellness centers. I developed the brand identity, including the logo, visual guidelines, and marketing materials, ensuring a modern and professional look that reflects the company’s innovative and reliable services.
Client: Cryo System Service
Industry: Medical & Wellness Equipment
Project: Brand Identity Design
Role: Brand Designer, Graphic Designer, Consultant
Client: Cryo System Service
Industry: Medical & Wellness Equipment
Project: Brand Identity Design
Role: Brand Designer, Graphic Designer, Consultant
BRAND DEVELOPMENT
A Miami-based law firm needed a bold, standout brand identity that conveyed trust and professionalism, with a flexible system for all communication channels. The goal was to create an image that set the firm apart from competitors.
Client: Shamaev Law Office
Industry: Legal Services
Project: Brand Development, Digital Design
Role: Brand Designer, Consultant
Client: Shamaev Law Office
Industry: Legal Services
Project: Brand Development, Digital Design
Role: Brand Designer, Consultant
UX/UI
A sports betting platform leveraging predictive analytics to deliver data-driven insights. I designed a user-friendly landing page to attract new users and drive engagement with features like betting and predictive tools.
Client: Bond.Bet
Industry: Sports Betting & Predictive Analytics
Project: Landing Page Design
Role: UX/UI Designer, Brand Consultant
Client: Bond.Bet
Industry: Sports Betting & Predictive Analytics
Project: Landing Page Design
Role: UX/UI Designer, Brand Consultant
BRAND DEVELOPMENT
One of Ukraine’s largest law firms provides top-tier legal services to international and domestic clients, operating across Kyiv, Brussels, London, and Washington D.C. I led the development of a cohesive brand identity that reflects leadership and professionalism, ensuring consistency across digital and physical platforms while reinforcing authority in the legal industry.
Client: Asters
Industry: Legal Services
Project: Brand Development and Digital Presence
Role: Brand Designer, Digital Designer, Consultant
Client: Asters
Industry: Legal Services
Project: Brand Development and Digital Presence
Role: Brand Designer, Digital Designer, Consultant
BRAND DEVELOPMENT & UX/UI
A 4th Party Logistics (4PL) company centralizes supply chain management into one platform. I developed its brand identity and designed an informative website to showcase the company’s modern logistics approach, attracting e-commerce businesses and large-scale operations.
Client: 4PL Logistics
Industry: Logistics & Supply Chain
Project: Brand Development and Website Design
Role: Brand and UX/UI Designer
Client: 4PL Logistics
Industry: Logistics & Supply Chain
Project: Brand Development and Website Design
Role: Brand and UX/UI Designer
BRAND DEVELOPMENT
A luxury wedding gown brand blending timeless craftsmanship with modern trends. I redesigned the brand identity to balance tradition with contemporary appeal, attracting both classic and modern brides while ensuring consistent elegance across all touchpoints.
Client: Armonia
Industry: Luxury Fashion
Project: Brand Identity Development
Role: Brand Designer, Consultant
Client: Armonia
Industry: Luxury Fashion
Project: Brand Identity Development
Role: Brand Designer, Consultant
BRAND DEVELOPMENT & UX/UI
A premium water delivery service known for its high-quality drinking water sourced from pristine environments. I developed the brand identity to emphasize purity, trust, and reliability, alongside designing a user-friendly website to streamline the ordering process and enhance customer engagement.
Client: Skandinavia
Industry: Premium Water Delivery
Project: Brand Identity Development and Website Design
Role: Brand Designer, Digital Designer
Client: Skandinavia
Industry: Premium Water Delivery
Project: Brand Identity Development and Website Design
Role: Brand Designer, Digital Designer
BRAND DEVELOPMENT
A power supply company offering reliable energy services. I developed a bold brand identity with digital and print materials to convey energy and innovation across all touchpoints
Client: VOLT
Industry: Energy Supply
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
Client: VOLT
Industry: Energy Supply
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
BRAND DEVELOPMENT
A composite materials company delivering advanced solutions. I created a distinctive brand identity to reflect innovation and expertise, ensuring consistency across all touchpoints.
Client: AluOne
Industry: Composite Materials Manufacturing
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
Client: AluOne
Industry: Composite Materials Manufacturing
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
BRAND DEVELOPMENT & UX/UI
A logistics company blending reliability with modern appeal. I developed a cohesive brand identity and UX/UI design, with creative elements like branded paper airplanes enhancing engagement at exhibitions.
Client: Partner Trade
Industry: Logistics and Warehousing
Project: Brand Identity, UX/UI Design, Digital and Print Design
Role: Brand Designer, UX/UI Designer, Consultant
Client: Partner Trade
Industry: Logistics and Warehousing
Project: Brand Identity, UX/UI Design, Digital and Print Design
Role: Brand Designer, UX/UI Designer, Consultant
BRAND DEVELOPMENT
A premium floristics service offering elegant flower arrangements and a refined customer experience. I developed a minimalistic brand identity with packaging and print materials, ensuring the design complements vibrant flowers while establishing Mirum’s presence in the luxury market.
Client: AluOne
Industry: Composite Materials Manufacturing
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
Client: AluOne
Industry: Composite Materials Manufacturing
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
BRAND DEVELOPMENT
A medical center specializing in non-invasive spinal care and recovery. I developed a recognizable brand identity centered around a stylized spinal section, reinforcing trust and professionalism across patient and digital touchpoints.
Client: Nebolit
Industry: Healthcare
Project: Brand Identity, Interior, and Exterior Design
Role: Brand Designer, Consultant
Client: Nebolit
Industry: Healthcare
Project: Brand Identity, Interior, and Exterior Design
Role: Brand Designer, Consultant
BRAND DEVELOPMENT
A Calgary-based floral atelier offering elegant, minimalist designs. I developed a refined brand identity, emphasizing natural tones and subtle aesthetics to align with the atelier’s sophisticated floral compositions.
Client: Yes, Darling
Industry: Floristry
Project: Brand Identity
Role: Brand Designer, Consultant
Client: Yes, Darling
Industry: Floristry
Project: Brand Identity
Role: Brand Designer, Consultant
BRAND DEVELOPMENT
A construction materials manufacturer committed to blending creativity with functionality. I rebranded NovaPlast with a modern identity built around the slogan “Construction as Art”, positioning the brand as a leader in innovative construction solutions.
Client: NovaPlast
Industry: Construction Materials
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
Client: NovaPlast
Industry: Construction Materials
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
UX/UI & BRAND DEVELOPMENT
A cashback service offering seamless shopping rewards through an intuitive and engaging platform. I developed the brand identity and UX/UI design to create a vibrant user experience, driving engagement and enhancing customer loyalty
Client: Smartsale
Industry: E-commerce / Cashback Service
Project: Branding and UX/UI Design
Role: UX/UI Designer, Brand Designer
Client: Smartsale
Industry: E-commerce / Cashback Service
Project: Branding and UX/UI Design
Role: UX/UI Designer, Brand Designer