asters

The law firm rebranding

Asters is one of Ukraine’s largest law firms, providing high-quality legal services to international and domestic clients. With offices in Kyiv, Brussels, London, and Washington D.C., the firm has a global reach, serving clients across multiple jurisdictions. The branding project focused on creating a cohesive brand identity that reflects Asters’ leadership in the legal industry and its international presence. This involved developing a unified visual identity that resonates across various digital and physical platforms while maintaining consistency with the firm’s professional image.

Project Objectives

The primary goals for the project were:
• Developing a strong and recognizable brand identity that highlights Asters’ expertise and leadership in the legal field.
• Creating a visual language that conveys professionalism, trust, and authority, which can be consistently applied across all brand touchpoints.
• Ensuring the brand communicates reliability and credibility, essential for a top-tier law firm working with high-profile clients.
• Establishing a consistent digital presence that aligns with Asters’ leadership in the legal industry.

Challenges

• Communicating Expertise Clearly: The branding needed to showcase Asters’ vast legal expertise and industry leadership in a way that was visually engaging and easy to comprehend for clients.
• Maintaining Professionalism and Elegance: The design had to remain formal and authoritative while ensuring that it was modern and engaging for a diverse audience.
• Consistency Across Platforms: The brand identity needed to work seamlessly across various media, including print materials, social media, and corporate presentations, ensuring that Asters’ professional image was consistently maintained.
Client: Asters
Industry: Legal Services
Role: Brand Designer
Project Type: Brand Development and Digital Presence

Other projects

MOBILE APP UX/UI: CORPORATE & PRIVATE IN ONE PLACE
Bank of America
A comprehensive study of the Bank of America’s mobile application focused on user experience to identify usability and design enhancements. The goal was to simplify navigation for tasks like balance checks and card transactions while merging business and personal accounts for convenience.

Client: UCSD Case Study
Industry: FinTech
Project: UX/UI Design and Research
Role: Researcher, UX/UI designer
BRAND DEVELOPMENT
Flexdock
A New York-based storage and logistics company offers modular solutions for e-commerce, managing storage, and shipping, focusing on growth. It needed a brand identity that reflected innovation, professionalism, and reliability, standing out from traditional storage providers.


Client: Flexdock
Industry: Storage and Logistics
Project: Brand Development
Role: Brand Designer, Graphic Designer, Consultant
BRAND DEVELOPMENT
Beautique
A premium beauty salon in Vienna, positioned between budget and high-end options. The brand identity reflects elegance and modern luxury, featuring a refined logo with a feminine font and soft monogram. Natural tones, minimalist interiors, and custom patterns create a relaxed, sophisticated atmosphere for discerning clients.

Client: Beautique
Industry: Beauty & Wellness
Project: Brand Identity, Digital & Print Design
Role: Brand Designer, Consultant
MARKETPLACE PRODUCT DESIGN & BRAND DEVELOPMENT
Poptop UK
A top UK startup for private events, offering diverse service categories and instant pricing technology, provides a seamless planning experience from inspiration to booking. I’ve been part of it from the start, and it’s now among the top 3 platforms in its niche.

Client: Poptop
Industry: Technology, Events, Hospitality
Project: Product Design, Brand Development
Role: UX/UI, Product Designer
BRAND DEVELOPMENT
City Profit
A consulting agency with a bold communication approach. I led the rebranding to create a modern, recognizable identity, emphasizing clarity and consistency across all materials.



Client: City Profit
Industry: Consulting
Project: Brand Identity and Rebranding
Role: Brand Designer, Consultant
PRODUCT & BRAND IDENTITY DESIGN
Hands
A 4PL logistics startup offers end-to-end solutions for e-commerce businesses, covering the entire supply chain. I developed its brand identity and designed an intuitive dashboard, helping users monitor and optimize logistics operations with ease while ensuring the platform communicates innovation.

Client: Partner Trade
Industry: 4PL Logistics
Project: Product Design, Brand Development
Role: Brand and Product Designer
BRAND DESIGN
Global E-commerce Forum
A newly established platform uniting e-commerce leaders and professionals to discuss industry advancements through events and networking, with a focus on innovation and global collaboration.


Client: GEF
Industry: E-commerce and Conferences
Project: Brand and Communication Campaign Development
Role: Brand Designer, Graphic Designer, Consultant
BRAND DEVELOPMENT
Mareoni
A luxury fashion brand focused on high-end clothing collections. I developed the brand identity from the ground up, including the logo, visual style, and packaging design, ensuring a sophisticated and cohesive brand image that reflects elegance and craftsmanship.

Client: Mareoni
Industry: Fashion & E-commerce
Project: Brand Identity Design, Digital, Packaging Design
Role: Brand Designer, Graphic Designer, Consultant
REBRANDING
Force Group
A group of companies, combining specialized translation services and logistics, underwent a rebranding to unify its identity while maintaining each brand’s distinct market position.

Client: Force Group
Industry: Translation and Logistics Services
Project: Brand Identity Design, Digital Design
Role: Brand Designer, Consultant
UX/UI
Blockchain Center
A virtual hub for experts and beginners to come together to learn and grow the blockchain sector.



Client: BC Ventures
Industry: Blockchain and Technology
Project: Website Redesign
Role: UX/UI Designer
UX/UI
Vodafone
A global telecom leader developed a mobile app to protect devices and data, featuring theft prevention. The project included designing an intuitive interface and landing page to promote benefits, ensuring brand alignment and usability.

Client: Vodafone
Industry: Telecommunications, Mobile Security
Project: UX/UI Design for Device Security Section
Role: UX/UI Designer
UX/UI
Kyivstar
The largest mobile operator in Ukraine enhanced its digital platform with a new section to help users manage device security and respond to loss or theft.

Client: Kyivstar (Ukraine’s Largest Mobile Operator)
Industry: Telecommunications and Security
Project: UX/UI Design for Device Security Section
Role: UX/UI Designer
BRAND DEVELOPMENT
Cryo System Service
A cryotherapy equipment supplier offering advanced cryogenic solutions for medical and wellness centers. I developed the brand identity, including the logo, visual guidelines, and marketing materials, ensuring a modern and professional look that reflects the company’s innovative and reliable services.

Client: Cryo System Service
Industry: Medical & Wellness Equipment
Project: Brand Identity Design
Role: Brand Designer, Graphic Designer, Consultant
BRAND DEVELOPMENT
Shamayev Business Law
A Miami-based law firm needed a bold, standout brand identity that conveyed trust and professionalism, with a flexible system for all communication channels. The goal was to create an image that set the firm apart from competitors.

Client: Shamaev Law Office
Industry: Legal Services
Project: Brand Development, Digital Design
Role: Brand Designer, Consultant
UX/UI
Bond.Bet
A sports betting platform leveraging predictive analytics to deliver data-driven insights. I designed a user-friendly landing page to attract new users and drive engagement with features like betting and predictive tools.

Client: Bond.Bet
Industry: Sports Betting & Predictive Analytics
Project: Landing Page Design
Role: UX/UI Designer, Brand Consultant
BRAND DEVELOPMENT
Asters
One of Ukraine’s largest law firms provides top-tier legal services to international and domestic clients, operating across Kyiv, Brussels, London, and Washington D.C. I led the development of a cohesive brand identity that reflects leadership and professionalism, ensuring consistency across digital and physical platforms while reinforcing authority in the legal industry.

Client: Asters
Industry: Legal Services
Project: Brand Development and Digital Presence
Role: Brand Designer, Digital Designer, Consultant
BRAND DEVELOPMENT & UX/UI
4PL
A 4th Party Logistics (4PL) company centralizes supply chain management into one platform. I developed its brand identity and designed an informative website to showcase the company’s modern logistics approach, attracting e-commerce businesses and large-scale operations.


Client: 4PL Logistics
Industry: Logistics & Supply Chain
Project: Brand Development and Website Design
Role: Brand and UX/UI Designer
BRAND DEVELOPMENT
Armonia
A luxury wedding gown brand blending timeless craftsmanship with modern trends. I redesigned the brand identity to balance tradition with contemporary appeal, attracting both classic and modern brides while ensuring consistent elegance across all touchpoints.


Client: Armonia
Industry: Luxury Fashion
Project: Brand Identity Development
Role: Brand Designer, Consultant
BRAND DEVELOPMENT & UX/UI
Skandinavia
A premium water delivery service known for its high-quality drinking water sourced from pristine environments. I developed the brand identity to emphasize purity, trust, and reliability, alongside designing a user-friendly website to streamline the ordering process and enhance customer engagement.

Client: Skandinavia
Industry: Premium Water Delivery
Project: Brand Identity Development and Website Design
Role: Brand Designer, Digital Designer
BRAND DEVELOPMENT
Volt
A power supply company offering reliable energy services. I developed a bold brand identity with digital and print materials to convey energy and innovation across all touchpoints

Client: VOLT
Industry: Energy Supply
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
BRAND DEVELOPMENT
AluOne
A composite materials company delivering advanced solutions. I created a distinctive brand identity to reflect innovation and expertise, ensuring consistency across all touchpoints.

Client: AluOne
Industry: Composite Materials Manufacturing
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
BRAND DEVELOPMENT & UX/UI
Partner Trade
A logistics company blending reliability with modern appeal. I developed a cohesive brand identity and UX/UI design, with creative elements like branded paper airplanes enhancing engagement at exhibitions.

Client: Partner Trade
Industry: Logistics and Warehousing
Project: Brand Identity, UX/UI Design, Digital and Print Design
Role: Brand Designer, UX/UI Designer, Consultant
BRAND DEVELOPMENT
Mirum
A premium floristics service offering elegant flower arrangements and a refined customer experience. I developed a minimalistic brand identity with packaging and print materials, ensuring the design complements vibrant flowers while establishing Mirum’s presence in the luxury market.

Client: AluOne
Industry: Composite Materials Manufacturing
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
BRAND DEVELOPMENT
Nebolit
A medical center specializing in non-invasive spinal care and recovery. I developed a recognizable brand identity centered around a stylized spinal section, reinforcing trust and professionalism across patient and digital touchpoints.

Client: Nebolit
Industry: Healthcare
Project: Brand Identity, Interior, and Exterior Design
Role: Brand Designer, Consultant
BRAND DEVELOPMENT
Yes, Darling
A Calgary-based floral atelier offering elegant, minimalist designs. I developed a refined brand identity, emphasizing natural tones and subtle aesthetics to align with the atelier’s sophisticated floral compositions.


Client: Yes, Darling
Industry: Floristry
Project: Brand Identity
Role: Brand Designer, Consultant
BRAND DEVELOPMENT
NovaPlast
A construction materials manufacturer committed to blending creativity with functionality. I rebranded NovaPlast with a modern identity built around the slogan “Construction as Art”, positioning the brand as a leader in innovative construction solutions.

Client: NovaPlast
Industry: Construction Materials
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
UX/UI & BRAND DEVELOPMENT
SmartySale
A cashback service offering seamless shopping rewards through an intuitive and engaging platform. I developed the brand identity and UX/UI design to create a vibrant user experience, driving engagement and enhancing customer loyalty

Client: Smartsale
Industry: E-commerce / Cashback Service
Project: Branding and UX/UI Design
Role: UX/UI Designer, Brand Designer