Vodafone Safety
UX/UI design of the mobile application and landing page
Vodafone Safety is an innovative mobile application developed to enhance smartphone security for Vodafone users. The app offers a comprehensive set of features that help customers protect their devices and personal data, especially in the event of theft or loss. The project also included the design of a landing page to educate users about the app’s features and encourage downloads.
Project Objectives
The goal was to create an intuitive, user-friendly interface for the Vodafone Safety mobile app, ensuring that all security features were easily accessible and usable by a wide audience. In addition, a landing page was designed to provide clear, engaging information about the app’s benefits and drive user engagement.
Key Objectives:
• Design a simple and intuitive mobile interface that allows users to manage the security of their devices.
• Develop a landing page that clearly communicates the app’s benefits and drives downloads.
• Ensure the user experience is smooth, guiding users through complex security features with ease.
• Align the design with Vodafone’s brand identity, maintaining consistency across the app and web platforms.
Challenges
• Simplicity vs. Complexity: Ensuring that advanced security features are easily accessible to non-tech-savvy users, while maintaining a clean and simple interface.
• Brand Alignment: Keeping the design consistent with Vodafone’s branding while ensuring the app has its own identity as a security product.
• Seamless User Experience: The design needed to guide users intuitively through multi-step processes, such as activating device protection or retrieving data after a loss.
Project Objectives
The goal was to create an intuitive, user-friendly interface for the Vodafone Safety mobile app, ensuring that all security features were easily accessible and usable by a wide audience. In addition, a landing page was designed to provide clear, engaging information about the app’s benefits and drive user engagement.
Key Objectives:
• Design a simple and intuitive mobile interface that allows users to manage the security of their devices.
• Develop a landing page that clearly communicates the app’s benefits and drives downloads.
• Ensure the user experience is smooth, guiding users through complex security features with ease.
• Align the design with Vodafone’s brand identity, maintaining consistency across the app and web platforms.
Challenges
• Simplicity vs. Complexity: Ensuring that advanced security features are easily accessible to non-tech-savvy users, while maintaining a clean and simple interface.
• Brand Alignment: Keeping the design consistent with Vodafone’s branding while ensuring the app has its own identity as a security product.
• Seamless User Experience: The design needed to guide users intuitively through multi-step processes, such as activating device protection or retrieving data after a loss.
Client: Vodafone
Industry: Telecommunications, Mobile Security
Role: UX/UI Designer
Project Type: UX/UI Design for Mobile Application and Landing Page
Industry: Telecommunications, Mobile Security
Role: UX/UI Designer
Project Type: UX/UI Design for Mobile Application and Landing Page
The project began with an extensive research phase. Understanding how users interact with security apps was critical to ensuring that the Vodafone Safety app was intuitive and easy to use. We conducted:
• User Interviews:
The user interviews revealed that while users were aware of security threats, many found existing security apps too complex to use. This insight guided the design toward simplicity and ease of use for all customer segments, especially non-technical users.
• Competitive Analysis:
The competitive analysis identified several gaps in competitor apps, particularly around user-friendliness and visual clarity. This informed the decision to prioritize a clean, intuitive design that differentiated Vodafone Safety from other security apps on the market.
• User Personas:
The development of user personas highlighted two main user groups: tech-savvy users looking for advanced features and non-technical users seeking simple, one-click solutions. This helped create a balanced design that caters to both user types, ensuring accessibility without compromising functionality.knowledge.
• User Interviews:
The user interviews revealed that while users were aware of security threats, many found existing security apps too complex to use. This insight guided the design toward simplicity and ease of use for all customer segments, especially non-technical users.
• Competitive Analysis:
The competitive analysis identified several gaps in competitor apps, particularly around user-friendliness and visual clarity. This informed the decision to prioritize a clean, intuitive design that differentiated Vodafone Safety from other security apps on the market.
• User Personas:
The development of user personas highlighted two main user groups: tech-savvy users looking for advanced features and non-technical users seeking simple, one-click solutions. This helped create a balanced design that caters to both user types, ensuring accessibility without compromising functionality.knowledge.
The UX/UI design process was focused on creating a seamless user experience that balanced advanced security functionality with ease of use. This involved:
• Wireframing and Prototyping: Low-fidelity wireframes were created to map out the app’s flow, ensuring all features were logically organized and easy to access. These wireframes were then turned into interactive prototypes, allowing us to test the user flow before diving into high-fidelity designs.
• User Flow Design: The app was structured around key security functions such as:
• Device Location and Locking: Users can locate, lock, or wipe their device remotely if it’s lost or stolen.
• Security Alerts: The app sends real-time alerts if suspicious activity is detected.
• Data Backup and Retrieval: Users can back up personal data and restore it if their device is compromised.
• Visual Design: The UI was designed with Vodafone’s brand guidelines in mind. Bold reds, whites, and greys were used to maintain consistency with Vodafone’s visual identity, while intuitive icons and simple typography enhanced the app’s usability.
• Accessibility: We ensured the app was accessible to all users, including those with disabilities, by incorporating features like adjustable font sizes and clear visual hierarchies.
• Wireframing and Prototyping: Low-fidelity wireframes were created to map out the app’s flow, ensuring all features were logically organized and easy to access. These wireframes were then turned into interactive prototypes, allowing us to test the user flow before diving into high-fidelity designs.
• User Flow Design: The app was structured around key security functions such as:
• Device Location and Locking: Users can locate, lock, or wipe their device remotely if it’s lost or stolen.
• Security Alerts: The app sends real-time alerts if suspicious activity is detected.
• Data Backup and Retrieval: Users can back up personal data and restore it if their device is compromised.
• Visual Design: The UI was designed with Vodafone’s brand guidelines in mind. Bold reds, whites, and greys were used to maintain consistency with Vodafone’s visual identity, while intuitive icons and simple typography enhanced the app’s usability.
• Accessibility: We ensured the app was accessible to all users, including those with disabilities, by incorporating features like adjustable font sizes and clear visual hierarchies.
The next phase focused on creating the visual identity for Force Group, Task Force, and Drive Force. The goal was to design a brand system that could be applied across various mediums while maintaining a professional, cohesive appearance. The design needed to be flexible, modern, and reflective of the company’s industry expertise.
Key design elements included:
• A unified color palette and logo system that provided a clear connection between Task Force and Drive Force while allowing each brand to express its unique identity.
• Typography choices that ensured readability and professionalism, helping to convey trust and reliability to both corporate and individual clients.
• A focus on consistency across all brand materials to reinforce the new identity of Force Group and its sub-brands.
Key design elements included:
• A unified color palette and logo system that provided a clear connection between Task Force and Drive Force while allowing each brand to express its unique identity.
• Typography choices that ensured readability and professionalism, helping to convey trust and reliability to both corporate and individual clients.
• A focus on consistency across all brand materials to reinforce the new identity of Force Group and its sub-brands.
The final product was a seamless and user-friendly mobile application that allows Vodafone customers to manage their mobile security with ease, along with a high-converting landing page designed to inform and engage users.
Key Results:
• Enhanced User Experience: The intuitive design allowed users to navigate the app’s features effortlessly, even if they had little technical knowledge.
• Increased Engagement: The landing page effectively communicated the app’s benefits, leading to a significant increase in app downloads within the first few weeks of launch.
• Improved Security Awareness: The app and landing page both played a crucial role in educating users about mobile security, helping Vodafone promote a culture of proactive security measures among its customers.
Key Results:
• Enhanced User Experience: The intuitive design allowed users to navigate the app’s features effortlessly, even if they had little technical knowledge.
• Increased Engagement: The landing page effectively communicated the app’s benefits, leading to a significant increase in app downloads within the first few weeks of launch.
• Improved Security Awareness: The app and landing page both played a crucial role in educating users about mobile security, helping Vodafone promote a culture of proactive security measures among its customers.
The Vodafone Safety project was a successful integration of advanced security features into a simple, intuitive design. By focusing on the user experience, we were able to create an app that not only meets Vodafone’s high standards for branding but also provides real value to its customers. The accompanying landing page further amplified the app’s reach, making it easy for users to discover and engage with the security features.
Other projects
MOBILE APP UX/UI: CORPORATE & PRIVATE IN ONE PLACE
A comprehensive study of the Bank of America’s mobile application focused on user experience to identify usability and design enhancements. The goal was to simplify navigation for tasks like balance checks and card transactions while merging business and personal accounts for convenience.
Client: UCSD Case Study
Industry: FinTech
Project: UX/UI Design and Research
Role: Researcher, UX/UI designer
Client: UCSD Case Study
Industry: FinTech
Project: UX/UI Design and Research
Role: Researcher, UX/UI designer
BRAND DEVELOPMENT
A New York-based storage and logistics company offers modular solutions for e-commerce, managing storage, and shipping, focusing on growth. It needed a brand identity that reflected innovation, professionalism, and reliability, standing out from traditional storage providers.
Client: Flexdock
Industry: Storage and Logistics
Project: Brand Development
Role: Brand Designer, Graphic Designer, Consultant
Client: Flexdock
Industry: Storage and Logistics
Project: Brand Development
Role: Brand Designer, Graphic Designer, Consultant
BRAND DEVELOPMENT
A premium beauty salon in Vienna, positioned between budget and high-end options. The brand identity reflects elegance and modern luxury, featuring a refined logo with a feminine font and soft monogram. Natural tones, minimalist interiors, and custom patterns create a relaxed, sophisticated atmosphere for discerning clients.
Client: Beautique
Industry: Beauty & Wellness
Project: Brand Identity, Digital & Print Design
Role: Brand Designer, Consultant
Client: Beautique
Industry: Beauty & Wellness
Project: Brand Identity, Digital & Print Design
Role: Brand Designer, Consultant
MARKETPLACE PRODUCT DESIGN & BRAND DEVELOPMENT
A top UK startup for private events, offering diverse service categories and instant pricing technology, provides a seamless planning experience from inspiration to booking. I’ve been part of it from the start, and it’s now among the top 3 platforms in its niche.
Client: Poptop
Industry: Technology, Events, Hospitality
Project: Product Design, Brand Development
Role: UX/UI, Product Designer
Client: Poptop
Industry: Technology, Events, Hospitality
Project: Product Design, Brand Development
Role: UX/UI, Product Designer
BRAND DEVELOPMENT
A consulting agency with a bold communication approach. I led the rebranding to create a modern, recognizable identity, emphasizing clarity and consistency across all materials.
Client: City Profit
Industry: Consulting
Project: Brand Identity and Rebranding
Role: Brand Designer, Consultant
Client: City Profit
Industry: Consulting
Project: Brand Identity and Rebranding
Role: Brand Designer, Consultant
PRODUCT & BRAND IDENTITY DESIGN
A 4PL logistics startup offers end-to-end solutions for e-commerce businesses, covering the entire supply chain. I developed its brand identity and designed an intuitive dashboard, helping users monitor and optimize logistics operations with ease while ensuring the platform communicates innovation.
Client: Partner Trade
Industry: 4PL Logistics
Project: Product Design, Brand Development
Role: Brand and Product Designer
Client: Partner Trade
Industry: 4PL Logistics
Project: Product Design, Brand Development
Role: Brand and Product Designer
BRAND DESIGN
A newly established platform uniting e-commerce leaders and professionals to discuss industry advancements through events and networking, with a focus on innovation and global collaboration.
Client: GEF
Industry: E-commerce and Conferences
Project: Brand and Communication Campaign Development
Role: Brand Designer, Graphic Designer, Consultant
Client: GEF
Industry: E-commerce and Conferences
Project: Brand and Communication Campaign Development
Role: Brand Designer, Graphic Designer, Consultant
BRAND DEVELOPMENT
A luxury fashion brand focused on high-end clothing collections. I developed the brand identity from the ground up, including the logo, visual style, and packaging design, ensuring a sophisticated and cohesive brand image that reflects elegance and craftsmanship.
Client: Mareoni
Industry: Fashion & E-commerce
Project: Brand Identity Design, Digital, Packaging Design
Role: Brand Designer, Graphic Designer, Consultant
Client: Mareoni
Industry: Fashion & E-commerce
Project: Brand Identity Design, Digital, Packaging Design
Role: Brand Designer, Graphic Designer, Consultant
REBRANDING
A group of companies, combining specialized translation services and logistics, underwent a rebranding to unify its identity while maintaining each brand’s distinct market position.
Client: Force Group
Industry: Translation and Logistics Services
Project: Brand Identity Design, Digital Design
Role: Brand Designer, Consultant
Client: Force Group
Industry: Translation and Logistics Services
Project: Brand Identity Design, Digital Design
Role: Brand Designer, Consultant
UX/UI
A virtual hub for experts and beginners to come together to learn and grow the blockchain sector.
Client: BC Ventures
Industry: Blockchain and Technology
Project: Website Redesign
Role: UX/UI Designer
Client: BC Ventures
Industry: Blockchain and Technology
Project: Website Redesign
Role: UX/UI Designer
UX/UI
A global telecom leader developed a mobile app to protect devices and data, featuring theft prevention. The project included designing an intuitive interface and landing page to promote benefits, ensuring brand alignment and usability.
Client: Vodafone
Industry: Telecommunications, Mobile Security
Project: UX/UI Design for Device Security Section
Role: UX/UI Designer
Client: Vodafone
Industry: Telecommunications, Mobile Security
Project: UX/UI Design for Device Security Section
Role: UX/UI Designer
UX/UI
The largest mobile operator in Ukraine enhanced its digital platform with a new section to help users manage device security and respond to loss or theft.
Client: Kyivstar (Ukraine’s Largest Mobile Operator)
Industry: Telecommunications and Security
Project: UX/UI Design for Device Security Section
Role: UX/UI Designer
Client: Kyivstar (Ukraine’s Largest Mobile Operator)
Industry: Telecommunications and Security
Project: UX/UI Design for Device Security Section
Role: UX/UI Designer
BRAND DEVELOPMENT
A cryotherapy equipment supplier offering advanced cryogenic solutions for medical and wellness centers. I developed the brand identity, including the logo, visual guidelines, and marketing materials, ensuring a modern and professional look that reflects the company’s innovative and reliable services.
Client: Cryo System Service
Industry: Medical & Wellness Equipment
Project: Brand Identity Design
Role: Brand Designer, Graphic Designer, Consultant
Client: Cryo System Service
Industry: Medical & Wellness Equipment
Project: Brand Identity Design
Role: Brand Designer, Graphic Designer, Consultant
BRAND DEVELOPMENT
A Miami-based law firm needed a bold, standout brand identity that conveyed trust and professionalism, with a flexible system for all communication channels. The goal was to create an image that set the firm apart from competitors.
Client: Shamaev Law Office
Industry: Legal Services
Project: Brand Development, Digital Design
Role: Brand Designer, Consultant
Client: Shamaev Law Office
Industry: Legal Services
Project: Brand Development, Digital Design
Role: Brand Designer, Consultant
UX/UI
A sports betting platform leveraging predictive analytics to deliver data-driven insights. I designed a user-friendly landing page to attract new users and drive engagement with features like betting and predictive tools.
Client: Bond.Bet
Industry: Sports Betting & Predictive Analytics
Project: Landing Page Design
Role: UX/UI Designer, Brand Consultant
Client: Bond.Bet
Industry: Sports Betting & Predictive Analytics
Project: Landing Page Design
Role: UX/UI Designer, Brand Consultant
BRAND DEVELOPMENT
One of Ukraine’s largest law firms provides top-tier legal services to international and domestic clients, operating across Kyiv, Brussels, London, and Washington D.C. I led the development of a cohesive brand identity that reflects leadership and professionalism, ensuring consistency across digital and physical platforms while reinforcing authority in the legal industry.
Client: Asters
Industry: Legal Services
Project: Brand Development and Digital Presence
Role: Brand Designer, Digital Designer, Consultant
Client: Asters
Industry: Legal Services
Project: Brand Development and Digital Presence
Role: Brand Designer, Digital Designer, Consultant
BRAND DEVELOPMENT & UX/UI
A 4th Party Logistics (4PL) company centralizes supply chain management into one platform. I developed its brand identity and designed an informative website to showcase the company’s modern logistics approach, attracting e-commerce businesses and large-scale operations.
Client: 4PL Logistics
Industry: Logistics & Supply Chain
Project: Brand Development and Website Design
Role: Brand and UX/UI Designer
Client: 4PL Logistics
Industry: Logistics & Supply Chain
Project: Brand Development and Website Design
Role: Brand and UX/UI Designer
BRAND DEVELOPMENT
A luxury wedding gown brand blending timeless craftsmanship with modern trends. I redesigned the brand identity to balance tradition with contemporary appeal, attracting both classic and modern brides while ensuring consistent elegance across all touchpoints.
Client: Armonia
Industry: Luxury Fashion
Project: Brand Identity Development
Role: Brand Designer, Consultant
Client: Armonia
Industry: Luxury Fashion
Project: Brand Identity Development
Role: Brand Designer, Consultant
BRAND DEVELOPMENT & UX/UI
A premium water delivery service known for its high-quality drinking water sourced from pristine environments. I developed the brand identity to emphasize purity, trust, and reliability, alongside designing a user-friendly website to streamline the ordering process and enhance customer engagement.
Client: Skandinavia
Industry: Premium Water Delivery
Project: Brand Identity Development and Website Design
Role: Brand Designer, Digital Designer
Client: Skandinavia
Industry: Premium Water Delivery
Project: Brand Identity Development and Website Design
Role: Brand Designer, Digital Designer
BRAND DEVELOPMENT
A power supply company offering reliable energy services. I developed a bold brand identity with digital and print materials to convey energy and innovation across all touchpoints
Client: VOLT
Industry: Energy Supply
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
Client: VOLT
Industry: Energy Supply
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
BRAND DEVELOPMENT
A composite materials company delivering advanced solutions. I created a distinctive brand identity to reflect innovation and expertise, ensuring consistency across all touchpoints.
Client: AluOne
Industry: Composite Materials Manufacturing
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
Client: AluOne
Industry: Composite Materials Manufacturing
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
BRAND DEVELOPMENT & UX/UI
A logistics company blending reliability with modern appeal. I developed a cohesive brand identity and UX/UI design, with creative elements like branded paper airplanes enhancing engagement at exhibitions.
Client: Partner Trade
Industry: Logistics and Warehousing
Project: Brand Identity, UX/UI Design, Digital and Print Design
Role: Brand Designer, UX/UI Designer, Consultant
Client: Partner Trade
Industry: Logistics and Warehousing
Project: Brand Identity, UX/UI Design, Digital and Print Design
Role: Brand Designer, UX/UI Designer, Consultant
BRAND DEVELOPMENT
A premium floristics service offering elegant flower arrangements and a refined customer experience. I developed a minimalistic brand identity with packaging and print materials, ensuring the design complements vibrant flowers while establishing Mirum’s presence in the luxury market.
Client: AluOne
Industry: Composite Materials Manufacturing
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
Client: AluOne
Industry: Composite Materials Manufacturing
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
BRAND DEVELOPMENT
A medical center specializing in non-invasive spinal care and recovery. I developed a recognizable brand identity centered around a stylized spinal section, reinforcing trust and professionalism across patient and digital touchpoints.
Client: Nebolit
Industry: Healthcare
Project: Brand Identity, Interior, and Exterior Design
Role: Brand Designer, Consultant
Client: Nebolit
Industry: Healthcare
Project: Brand Identity, Interior, and Exterior Design
Role: Brand Designer, Consultant
BRAND DEVELOPMENT
A Calgary-based floral atelier offering elegant, minimalist designs. I developed a refined brand identity, emphasizing natural tones and subtle aesthetics to align with the atelier’s sophisticated floral compositions.
Client: Yes, Darling
Industry: Floristry
Project: Brand Identity
Role: Brand Designer, Consultant
Client: Yes, Darling
Industry: Floristry
Project: Brand Identity
Role: Brand Designer, Consultant
BRAND DEVELOPMENT
A construction materials manufacturer committed to blending creativity with functionality. I rebranded NovaPlast with a modern identity built around the slogan “Construction as Art”, positioning the brand as a leader in innovative construction solutions.
Client: NovaPlast
Industry: Construction Materials
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
Client: NovaPlast
Industry: Construction Materials
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
UX/UI & BRAND DEVELOPMENT
A cashback service offering seamless shopping rewards through an intuitive and engaging platform. I developed the brand identity and UX/UI design to create a vibrant user experience, driving engagement and enhancing customer loyalty
Client: Smartsale
Industry: E-commerce / Cashback Service
Project: Branding and UX/UI Design
Role: UX/UI Designer, Brand Designer
Client: Smartsale
Industry: E-commerce / Cashback Service
Project: Branding and UX/UI Design
Role: UX/UI Designer, Brand Designer