Novaplast
Rebranding TM of a manufacturer of dry construction mixtures
NovaPlast is a manufacturer of dry construction mixtures, specializing in high-quality products made from both domestic and imported raw materials. To elevate its brand in a competitive market, the company aimed to position itself as a creative partner for builders, emphasizing artistry alongside functionality.
The Task
The objective was to rebrand NovaPlast with a bold, new identity that reflected both craftsmanship and professionalism. The identity needed to appeal to both practical builders and those who view construction as an art form, creating a lasting impression in a crowded market.
Challenges
• Differentiation from Industry Standards: Stand out from the generic identities of competitors.
• Balance Between Creativity and Functionality: Appeal to builders seeking both practical solutions and creative inspiration.
• Attracting New Audiences: Engage design-focused clients alongside the core audience of builders.
Key Objectives
• Develop a visually appealing identity that communicates professionalism and creativity.
• Position NovaPlast as a modern and high-quality brand, attractive to builders and designers.
• Create consistent visual elements that convey trust and innovation across all touchpoints.
The Task
The objective was to rebrand NovaPlast with a bold, new identity that reflected both craftsmanship and professionalism. The identity needed to appeal to both practical builders and those who view construction as an art form, creating a lasting impression in a crowded market.
Challenges
• Differentiation from Industry Standards: Stand out from the generic identities of competitors.
• Balance Between Creativity and Functionality: Appeal to builders seeking both practical solutions and creative inspiration.
• Attracting New Audiences: Engage design-focused clients alongside the core audience of builders.
Key Objectives
• Develop a visually appealing identity that communicates professionalism and creativity.
• Position NovaPlast as a modern and high-quality brand, attractive to builders and designers.
• Create consistent visual elements that convey trust and innovation across all touchpoints.
Client: NovaPlast
Industry: Construction Materials
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
Industry: Construction Materials
Project: Brand Identity, Digital and Print Design
Role: Brand Designer, Consultant
To align the new brand identity with NovaPlast’s vision, the project started with an in-depth research phase:
• Competitor Analysis: Identified gaps and opportunities in the current market.
• Interviews: Conducted discussions with builders and designers to understand their expectations and needs.
• Brand Audit: Evaluated existing materials to determine strengths and areas for improvement.
• Competitor Analysis: Identified gaps and opportunities in the current market.
• Interviews: Conducted discussions with builders and designers to understand their expectations and needs.
• Brand Audit: Evaluated existing materials to determine strengths and areas for improvement.
The concept was built on the idea of “Construction as Creativity,” ensuring the brand reflects craftsmanship and inspiration:
• Logo Design: A sleek, modern logo to convey professionalism and quality.
• Color Palette: Blue tones to evoke stability, creativity, and trust.
• Typography: Clean, legible fonts balancing clarity and innovation.
• Brand Pattern: Dynamic visuals representing movement and creativity in the construction process.
• Logo Design: A sleek, modern logo to convey professionalism and quality.
• Color Palette: Blue tones to evoke stability, creativity, and trust.
• Typography: Clean, legible fonts balancing clarity and innovation.
• Brand Pattern: Dynamic visuals representing movement and creativity in the construction process.
The new visual identity was applied across multiple platforms:
• Marketing Materials: Brochures, flyers, and product catalogs reflecting the new brand.
• Packaging: Updated packaging designs aligning with the visual identity.
• Corporate Stationery: Consistent branding across business cards, letterheads, and stationery.
• Merchandise: Branded items like mugs, increasing visibility and engagement.
• Marketing Materials: Brochures, flyers, and product catalogs reflecting the new brand.
• Packaging: Updated packaging designs aligning with the visual identity.
• Corporate Stationery: Consistent branding across business cards, letterheads, and stationery.
• Merchandise: Branded items like mugs, increasing visibility and engagement.
At the heart of the new brand is the concept “Будівництво як мистецтво” (“Construction as Art”). This captures the essence of NovaPlast’s mission—to inspire builders and designers to view construction not just as a functional task but as a creative endeavor. The brand identity reflects this philosophy, ensuring that NovaPlast is perceived as both reliable and innovative. The use of blue tones and modern typography communicates stability, while the dynamic visuals emphasize creativity and movement.
• Enhanced Market Presence: Positioned NovaPlast as a leader in creative construction materials.
• Increased Brand Recognition: The cohesive brand identity resonated with both builders and designers.
• Broader Audience Appeal: Attracted design-focused clients while maintaining core customers.
• Increased Brand Recognition: The cohesive brand identity resonated with both builders and designers.
• Broader Audience Appeal: Attracted design-focused clients while maintaining core customers.
The rebranding of NovaPlast successfully transformed the company’s image, aligning it with both creativity and professionalism. The new identity reinforces the idea that construction is an art form, positioning NovaPlast as a trusted partner for builders and designers alike.
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