Force group
Group of companies Rebranding
Force Group is a synergy of two distinct brands: Task Force, a specialized translation agency with a focus on legal, pharmaceutical, and international organizations, and Drive Force, a transportation and logistics company. The group needed a rebranding that would unify these two distinct services under a cohesive identity while allowing each brand to maintain its unique positioning and market appeal.
The Task
The primary task was to execute a comprehensive rebranding of Force Group, which included refreshing both Task Force and Drive Force under a unified and flexible brand identity. The goal was to modernize the overall brand while ensuring that each company maintained its distinct market presence and could be easily differentiated from competitors.
Key Objectives:
• Develop a unified brand identity for Force Group that connects Task Force and Drive Force while allowing them to retain their unique identities.
• Differentiate Task Force by clearly positioning it as a specialized translation service provider for high-profile clients in legal, pharmaceutical, and international sectors.
• Maintain Drive Force’s established reputation as a reliable, professional transportation and logistics provider.
• Create a flexible brand system that can evolve with the company over time, accommodating new services or strategic shifts.
The Task
The primary task was to execute a comprehensive rebranding of Force Group, which included refreshing both Task Force and Drive Force under a unified and flexible brand identity. The goal was to modernize the overall brand while ensuring that each company maintained its distinct market presence and could be easily differentiated from competitors.
Key Objectives:
• Develop a unified brand identity for Force Group that connects Task Force and Drive Force while allowing them to retain their unique identities.
• Differentiate Task Force by clearly positioning it as a specialized translation service provider for high-profile clients in legal, pharmaceutical, and international sectors.
• Maintain Drive Force’s established reputation as a reliable, professional transportation and logistics provider.
• Create a flexible brand system that can evolve with the company over time, accommodating new services or strategic shifts.
Client: Force Group
Project: Group of Companies Rebranding
Role: Brand Designer
Tools Used: Adobe Creative Suite
Project: Group of Companies Rebranding
Role: Brand Designer
Tools Used: Adobe Creative Suite
The project began with a thorough discovery phase, during which I conducted research into both the translation and transportation markets. This involved analyzing competitors to identify branding trends and gaps in positioning. The goal was to understand how Task Force and Drive Force could be better differentiated from competitors and how their services could be better communicated to their target markets.
Research activities included:
• Competitive analysis to understand how other companies in the translation and logistics sectors were positioning themselves and identifying opportunities for Force Group to stand out.
• Stakeholder interviews to clarify the company’s goals and vision for the rebranding, as well as their long-term objectives for both Task Force and Drive Force.
• Audience segmentation to define key customer types for each brand, helping to guide the messaging and visual identity.
Research activities included:
• Competitive analysis to understand how other companies in the translation and logistics sectors were positioning themselves and identifying opportunities for Force Group to stand out.
• Stakeholder interviews to clarify the company’s goals and vision for the rebranding, as well as their long-term objectives for both Task Force and Drive Force.
• Audience segmentation to define key customer types for each brand, helping to guide the messaging and visual identity.
After gathering insights from the research phase, I moved on to developing a brand strategy that would unite Task Force and Drive Force under the Force Group umbrella while maintaining clear distinctions between the two. Task Force was positioned as a specialized translation service provider for high-profile industries, emphasizing its expertise in legal, pharmaceutical, and international sectors. Drive Force maintained its strong positioning as a trusted transportation and logistics provider.
Key branding considerations included:
• Creating a unified brand identity that ties the two brands together while giving each the flexibility to stand on its own.
• Developing distinct messaging for Task Force that emphasizes its 10 years of experience working with high-profile clients in specialized industries.
• Crafting a visual identity that is modern, professional, and flexible enough to evolve with the company’s growth, ensuring consistency across all touchpoints.
Key branding considerations included:
• Creating a unified brand identity that ties the two brands together while giving each the flexibility to stand on its own.
• Developing distinct messaging for Task Force that emphasizes its 10 years of experience working with high-profile clients in specialized industries.
• Crafting a visual identity that is modern, professional, and flexible enough to evolve with the company’s growth, ensuring consistency across all touchpoints.
The next phase focused on creating the visual identity for Force Group, Task Force, and Drive Force. The goal was to design a brand system that could be applied across various mediums while maintaining a professional, cohesive appearance. The design needed to be flexible, modern, and reflective of the company’s industry expertise.
Key design elements included:
• A unified color palette and logo system that provided a clear connection between Task Force and Drive Force while allowing each brand to express its unique identity.
• Typography choices that ensured readability and professionalism, helping to convey trust and reliability to both corporate and individual clients.
• A focus on consistency across all brand materials to reinforce the new identity of Force Group and its sub-brands.
Key design elements included:
• A unified color palette and logo system that provided a clear connection between Task Force and Drive Force while allowing each brand to express its unique identity.
• Typography choices that ensured readability and professionalism, helping to convey trust and reliability to both corporate and individual clients.
• A focus on consistency across all brand materials to reinforce the new identity of Force Group and its sub-brands.
To ensure the longevity and consistency of the new brand, I created a detailed brand guideline document that outlined how the brand identity should be applied across various media. This included guidelines for logo usage, color schemes, typography, and messaging for both Task Force and Drive Force, ensuring that the new identity could be consistently applied by internal teams and external partners.
Brand guidelines covered:
• Proper usage of logos for both Task Force and Drive Force, ensuring consistency across all platforms and collateral.
• Clear instructions on how to apply the color palette and typography to maintain brand integrity.
• Messaging guidelines that reflected each brand’s specialized services and key differentiators.
Brand guidelines covered:
• Proper usage of logos for both Task Force and Drive Force, ensuring consistency across all platforms and collateral.
• Clear instructions on how to apply the color palette and typography to maintain brand integrity.
• Messaging guidelines that reflected each brand’s specialized services and key differentiators.
The concept behind the rebranding was to create a cohesive yet flexible identity system that could unify Task Force and Drive Force while allowing them to maintain their distinct market positions. Task Force’s new identity highlights its expertise in working with high-profile clients in specialized industries, while Drive Force retains its trusted reputation in logistics. The design needed to convey professionalism, trust, and reliability across all brand touchpoints, appealing to both corporate and individual clients.
Key Concept Themes:
• Unified Identity: Bringing together Task Force and Drive Force under the Force Group umbrella while allowing each brand to retain its individuality and appeal to its specific target markets.
• Specialization: Emphasizing Task Force’s expertise in high-stakes translation services, distinguishing it from generic translation agencies.
• Flexibility: Creating a brand system that can evolve with Force Group as it grows, accommodating new services and strategic shifts.
Key Concept Themes:
• Unified Identity: Bringing together Task Force and Drive Force under the Force Group umbrella while allowing each brand to retain its individuality and appeal to its specific target markets.
• Specialization: Emphasizing Task Force’s expertise in high-stakes translation services, distinguishing it from generic translation agencies.
• Flexibility: Creating a brand system that can evolve with Force Group as it grows, accommodating new services and strategic shifts.
The comprehensive rebranding of Force Group successfully modernized the company’s image and established a clear differentiation between Task Force and Drive Force. The new brand identity has positioned Task Force as a specialist in its field, helping to attract high-profile clients in legal and pharmaceutical sectors, while Drive Force continues to reinforce its strong presence in the transportation industry.
Results:
• Increased brand clarity and differentiation for Task Force, leading to new business opportunities from specialized industries.
• Strengthened brand consistency across all marketing and communication materials, building trust and credibility with both new and existing clients.
• A scalable brand identity system that can adapt as Force Group continues to grow and evolve.
Results:
• Increased brand clarity and differentiation for Task Force, leading to new business opportunities from specialized industries.
• Strengthened brand consistency across all marketing and communication materials, building trust and credibility with both new and existing clients.
• A scalable brand identity system that can adapt as Force Group continues to grow and evolve.
The Force Group rebranding project successfully unified two distinct brands under a cohesive and flexible identity. Task Force’s new specialized focus on translation for high-profile clients set it apart from competitors, while Drive Force retained its strong, trusted reputation in the logistics sector. This project demonstrated my ability to develop dynamic and adaptable brand strategies that not only modernize a company’s image but also position it for sustained growth and success in the future.
How it all started.
The old logos of the group's brands:
The old logos of the group's brands:
What we have achieved together:
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