Group of companies Rebranding

Force Group is an interesting synergy of two brands: Task Force, a translation agency, and Drive Force, a transportation company.

The rebranding task was to update the brands of the existing structure. Develop a single flexible brand ID for the entire group of companies. Separate Task Force from its competitors and develop a new approach to communication.

First, we analyzed the translation services market. We noticed that almost all companies do not have a clear positioning. They "translate everything for everyone" and retain the status of usual "translation agencies" which can translate visa documents together with term papers and essays...

Together with the Force team we identified what types of customers and their business areas are the most interesting and promising

We had to cut off all redundant areas, where the company provided services before, for significant effect of positioning. However, it worked.

The renewed brand of Task Force professional team:

"For 10 years we have been translating for lawyers, pharmaceutical businesses and international organizations".

Narrowing the company's positioning has worked. Task Force is an expert with a narrow area of expertise that "its" clients react to. And a new flexible brand ID conveys the essence of the brands and messages they were embedded in them.

The company is steadily making its way to top of the category.