The сonsulting agency rebranding

CityProfit is a consulting agency of practitioners. They stand out from the competitors thanks to practice and implementation. As in any business, the main thing is the right emphasis.

We've completely redefined the approach to graphics.

Our goal is to create a simple, well recognizable element that can be used to brand any medium. The symbol should put the right emphasis on communication with some emotions.

Old version of the logo.
Complicated and difficult, the acronym is wrongly read like "OP". All brand identity was tied to the logo alone.

Choosing a brand metaphor.
We decided to stay with the saying that the right emphasis is the key to success. Highlighting what's important is a key skill during the age of global informatization. The emphasis is the association with the CityProfit brand.

The emphasis symbol is very recognizable. It is easily applied to any content and makes it branded. We added a tight understandable font to it. The image has now become confident and fundamental.

The new symbol can be used with or without the lettering in a completely arbitrary form. Branding slogans, quotes, calls to action - any phrase can be turned into an advertising one by applying the brand symbol.