Branding of an electric power supply company

We developed the brand and its brand ID for a new electric power supply company. The key to success and the main challenge was a new look on a conservative industry.

Only a bright brand can create magnetism and provoke emotions in a regulated conservative electricity supply market.

When preparing for the project, we conducted a research that showed the potential service buyer has changed. It has become younger, more digitalized, tech-savvy and open. The old format of communication does not work anymore... all this respectability and fictional complexity now have a negative impact.

The new customer is ready for a direct dialog, for a perception of a bright commercial brand. That's why we made the first bright step in the industry that had used only classics before.

Yellow and black are the maximum natural contrast. That's exactly why we decided to squeeze the most out of each contact. The brand is new and young, so full power on!

An energetic symbol that clearly identifies the industry. Emotions and brightness are hypnotizing and making the brand remembered from the first second.