HANDS
Brand and UX/UI design for the international IT product for warehouses
HANDS is the first international project to create a platform for effective communication between the customer and a warehouse network worldwide.
HANDS is a link, a kind of a bridge between complex logistics, warehouse services and entrepreneurs who want to obtain fast and high-quality results from global warehouse services.
They main association actively used in the creation of corporate identity and positioning in the logistic area is connecting point A to point B. It describes the metaphor of the brand simply and clearly.
HANDS is a link, a kind of a bridge between complex logistics, warehouse services and entrepreneurs who want to obtain fast and high-quality results from global warehouse services.
They main association actively used in the creation of corporate identity and positioning in the logistic area is connecting point A to point B. It describes the metaphor of the brand simply and clearly.
But we went further: the conceptual basis became a more emotionally fulfilled symbol - unification.
All services of the new generation have human faces. Therefore it is important to implement the idea of human interaction as the basis of the service, while IT systems are just tools to facilitate this communication.
HANDS are hands, or more precisely, from hand to hand.
All services of the new generation have human faces. Therefore it is important to implement the idea of human interaction as the basis of the service, while IT systems are just tools to facilitate this communication.
HANDS are hands, or more precisely, from hand to hand.
We started the search for a graphic expression, the basis was the capital letter of the service. It should become a recognizable trademark. We were choosing different forms and variations, where the idea of unification, hand to hand, is embodied.
Bingo!
The width of the sign is dynamic, like the chain of successive communications that each client's cargo passes through.
The width of the sign is dynamic, like the chain of successive communications that each client's cargo passes through.
The main and auxiliary version of Hands logo with a descriptor.
Look how cool the dynamic logo width works. Objects of daily use are as good as souvenirs...)))
UX/UI design of the product
