Rebranding of the clothing brand

The project started with an in-depth analysis of the high-end fashion market, focusing on competitors and identifying trends in brand presentation and communication. This helped define what would make Mareoni stand out while staying aligned with the aesthetic preferences of luxury fashion consumers.

• Target Audience: Affluent individuals aged 30-55, who appreciate refined, high-quality clothing with attention to detail. These customers are fashion-conscious, have a taste for exclusive, limited-edition pieces, and value craftsmanship. They value exclusivity, sophistication, and craftsmanship in their wardrobe.
• Aesthetically Driven Shoppers:
The audience appreciates classic fashion with a modern twist and seeks out high-quality garments that align with their lifestyle and values.
• Brand Values: Elegance, timelessness, sophistication, innovation, and exclusivity.

Logo Design:
For Mareoni’s logo, I created a stylized ball of yarn as the central symbol. This visual representation not only reflects the brand’s roots in high-quality knitwear but also symbolizes craftsmanship and attention to detail. The ball of yarn was designed to be elegant and minimalist, aligning with the brand’s overall sophisticated aesthetic. Its simplicity makes it easily recognizable and versatile, allowing it to work seamlessly across various applications—from product tags to digital assets—reinforcing Mareoni’s identity as a premium fashion brand.

Color Scheme:
I selected a refined color palette of deep green, soft beige, and gold accents, emphasizing elegance and exclusivity. The green represented sophistication, while the beige and gold tones added a luxurious, premium feel. This palette was applied consistently across all brand touchpoints, from packaging to digital platforms, ensuring a cohesive and visually striking brand presence.

Typography & Imagery:
I chose a modern sans-serif font to give the brand a sleek, contemporary look, while a delicate serif typeface was used for subtle sophistication. This combination reflected both Mareoni’s timeless craftsmanship and forward-thinking approach. High-quality imagery played a vital role in the brand’s storytelling, featuring soft lighting and clean compositions to highlight the luxurious materials and intricate details of the garments. The visuals were carefully curated to evoke an aura of sophistication and exclusivity, aligning with Mareoni’s brand identity.

The packaging was designed to match the refined aesthetic of the brand, with careful attention to materials, finishes, and user experience.

• Luxury Finishes:
High-end materials like matte black, embossed gold logos, and textured paper were chosen to reflect the quality of the products.
• Consistency:
Every element of the packaging, from tags to boxes, was designed to maintain consistency with the new brand identity. Each package is a reflection of Mareoni’s core values — elegance, exclusivity, and attention to detail.
• Sustainability:
As part of Mareoni’s commitment to environmental responsibility, we incorporated sustainable packaging materials without compromising on the luxurious feel.

• Social Media Branding:
We developed cohesive templates and visual content for Mareoni’s social media platforms. The focus was on communicating elegance and exclusivity while showcasing the brand’s products in a visually compelling manner.
• Digital Lookbooks and Catalogs:
Digital lookbooks were created to allow customers to explore collections in a stylish, user-friendly format. The layout highlighted product details with high-resolution images and minimalistic designs.
• Email Campaigns:
We designed templates for email marketing that maintained the sophisticated tone of the brand, ensuring brand consistency across all customer touchpoints.

The rebranding of Mareoni was a transformative journey that elevated the brand to new heights of luxury, elegance, and recognition in the high-end fashion world. Every detail, from the refined logo to the thoughtfully crafted packaging, was designed to capture the essence of Mareoni’s timeless appeal, while embracing the modern sophistication that today’s discerning customers crave.

A Reshaped Identity:
Mareoni’s new visual identity resonates deeply with its audience. The brand’s understated luxury, communicated through rich colors, elegant typography, and sleek design, now tells a compelling story of craftsmanship and heritage. This rebranding not only modernized Mareoni’s image but also strengthened its connection with loyal customers, giving them an even greater sense of pride in wearing the label.

Unforgettable Customer Experience:
The attention to detail extended far beyond visuals. The packaging design became an integral part of the customer’s journey, transforming a simple purchase into an immersive and luxurious unboxing experience. From the moment customers touch the matte black packaging with embossed gold logos, they feel an undeniable connection to the quality and thoughtfulness that Mareoni stands for. The experience is no longer just about buying a piece of clothing—it’s about indulging in something exclusive and sophisticated.

A Lasting Impact on the Brand:
The rebranding breathed new life into Mareoni, positioning it as more than just a fashion label—it is now a symbol of timeless style and exclusivity. Customers are not just buying clothes; they are buying into a lifestyle that reflects elegance, sophistication, and a deep appreciation for craftsmanship. Mareoni has become a name synonymous with luxury, and its place in the high-end fashion market is stronger than ever.

Key Results:
Strengthened Brand Identity:
The refined visual identity has repositioned Mareoni as a premium brand while staying true to its roots of elegance and sophistication.
• Improved Packaging Experience:
The luxurious, yet sustainable packaging design enhanced customer satisfaction and contributed to a memorable unboxing experience.
• Cohesive Digital Branding:
The consistent application of the new brand identity across digital channels created a unified customer experience, reinforcing Mareoni’s premium status in both physical and digital realms.