Mirum is a premium floristics service focused on delivering sophisticated floral designs. The brand offers customers high-quality floral arrangements that stand out through their elegance, simplicity, and meticulous attention to detail. Mirum’s goal is to provide a seamless floral experience, creating a lasting impression with every arrangement.
The Task
The objective of this project was to develop a cohesive brand identity for Mirum that reflects the uniqueness of the service, with a focus on balancing simplicity, elegance, and expressive design. The brand needed to maintain visual coherence while allowing the floral compositions to remain the focal point.
Challenges
• Balancing simplicity and expressiveness: Ensuring the brand identity stays minimal and elegant while still being memorable.
• Supporting vibrant product offerings: The monochrome visual language had to complement the diverse and colorful flower compositions.
• Brand recognition and emotional appeal: Developing a brand that remains distinct and emotionally engaging to its audience.
Key Objectives
• Develop a clean and recognizable brand identity that allows the flowers to shine while maintaining a memorable brand presence.
• Create elegant and modern packaging that reflects the service’s premium positioning.
• Ensure brand consistency across all materials, including packaging, print assets, and marketing collateral.