Partner trade
Rebranding and UX/UI design of the logistic company
Partner Trade is a logistics company offering comprehensive warehousing and international shipping solutions. Known for its reliable services, the company caters to young entrepreneurs and ambitious businesses, helping them navigate the complexities of global trade with ease. Partner Trade combines professionalism with a modern, flexible approach to meet the demands of today’s dynamic market.
The Task
Partner Trade required a full rebrand and UX/UI redesign to reflect its dual focus: the dependable foundation of traditional logistics with the energy and ambition of a young, innovative company. The new identity needed to resonate with young entrepreneurs while maintaining the trust and reliability expected from an established logistics provider.
Challenges
1. Balancing Tradition and Modernity: Conveying the company’s reliability while integrating a youthful and innovative design.
2. Standing Out in a Competitive Market: Differentiating from global logistics leaders through distinctive visual identity.
3. Consistency Across Channels: Ensuring the brand maintains coherence across all platforms, from digital to print.
4. Creating an Intuitive User Experience: Designing a website that enhances customer engagement through seamless interaction.
Key Objectives
• Develop a Memorable Brand Identity: Establish a distinctive look that reflects professionalism and energy.
• Design a User-Friendly Website: Build a site that streamlines user interaction and encourages engagement.
• Enhance Market Presence: Position Partner Trade to attract new customers and maintain strong relationships with existing ones.
• Ensure Consistency Across Media: Apply the identity uniformly across print, digital, and promotional materials.
The Task
Partner Trade required a full rebrand and UX/UI redesign to reflect its dual focus: the dependable foundation of traditional logistics with the energy and ambition of a young, innovative company. The new identity needed to resonate with young entrepreneurs while maintaining the trust and reliability expected from an established logistics provider.
Challenges
1. Balancing Tradition and Modernity: Conveying the company’s reliability while integrating a youthful and innovative design.
2. Standing Out in a Competitive Market: Differentiating from global logistics leaders through distinctive visual identity.
3. Consistency Across Channels: Ensuring the brand maintains coherence across all platforms, from digital to print.
4. Creating an Intuitive User Experience: Designing a website that enhances customer engagement through seamless interaction.
Key Objectives
• Develop a Memorable Brand Identity: Establish a distinctive look that reflects professionalism and energy.
• Design a User-Friendly Website: Build a site that streamlines user interaction and encourages engagement.
• Enhance Market Presence: Position Partner Trade to attract new customers and maintain strong relationships with existing ones.
• Ensure Consistency Across Media: Apply the identity uniformly across print, digital, and promotional materials.
Client: Partner Trade
Industry: Logistics and Warehousing
Project: Brand Identity, UX/UI Design, Digital and Print Design
Role: Brand Designer, UX/UI Designer, Consultant
Industry: Logistics and Warehousing
Project: Brand Identity, UX/UI Design, Digital and Print Design
Role: Brand Designer, UX/UI Designer, Consultant
The project began with an in-depth research phase to understand the company’s values, goals, and audience. Competitor analysis and stakeholder interviews provided key insights into the industry landscape and guided the rebranding process.
Research Activities:
• Stakeholder Interviews: Clarifying the company’s mission and vision for the future.
• Competitor Analysis: Identifying areas where Partner Trade could stand out.
• Audience Research: Understanding the needs of young, growth-oriented entrepreneurs.
Research Activities:
• Stakeholder Interviews: Clarifying the company’s mission and vision for the future.
• Competitor Analysis: Identifying areas where Partner Trade could stand out.
• Audience Research: Understanding the needs of young, growth-oriented entrepreneurs.
Core Branding Elements:
• Logo: A modern logo inspired by movement and global trade, symbolizing the company’s agility and reliability.
• Color Palette: A bright blue base representing trust and reliability, paired with vibrant accents to convey energy.
• Typography: Modern fonts that balance professionalism with a touch of playfulness.
• Brand Pattern: A custom pattern symbolizing logistics routes and connections.
• Branded Presentations & Stationery: Consistent templates for presentations, letterheads, and business documents.
• Print Materials: Brochures, flyers, and marketing materials aligned with the refreshed identity.
• Merchandise: Creative souvenirs, such as branded notebooks, pens, and brochures to engage clients.
Promotional and Event Materials:
• Container-shaped Exhibition Booth: A visually striking stand in the shape of a shipping container, reflecting the brand’s core service.
• Branded Wall (Brand Wall): Used at events and presentations to enhance brand visibility.
• Paper Airplane Giveaways: A creative and playful souvenir in the form of paper airplanes, which attracted attention at trade shows and exhibitions, engaging visitors effectively and making the brand memorable.
• Logo: A modern logo inspired by movement and global trade, symbolizing the company’s agility and reliability.
• Color Palette: A bright blue base representing trust and reliability, paired with vibrant accents to convey energy.
• Typography: Modern fonts that balance professionalism with a touch of playfulness.
• Brand Pattern: A custom pattern symbolizing logistics routes and connections.
• Branded Presentations & Stationery: Consistent templates for presentations, letterheads, and business documents.
• Print Materials: Brochures, flyers, and marketing materials aligned with the refreshed identity.
• Merchandise: Creative souvenirs, such as branded notebooks, pens, and brochures to engage clients.
Promotional and Event Materials:
• Container-shaped Exhibition Booth: A visually striking stand in the shape of a shipping container, reflecting the brand’s core service.
• Branded Wall (Brand Wall): Used at events and presentations to enhance brand visibility.
• Paper Airplane Giveaways: A creative and playful souvenir in the form of paper airplanes, which attracted attention at trade shows and exhibitions, engaging visitors effectively and making the brand memorable.
The website was designed with the end-user in mind, providing easy access to essential services and information.
Key UX/UI Components:
• Responsive Design: Optimized for mobile and desktop for a seamless user experience.
• Clear Navigation: Easy-to-use menus guiding users through services and contact points.
• Interactive Elements: Engaging animations to convey processes and promote interaction.
Key UX/UI Components:
• Responsive Design: Optimized for mobile and desktop for a seamless user experience.
• Clear Navigation: Easy-to-use menus guiding users through services and contact points.
• Interactive Elements: Engaging animations to convey processes and promote interaction.
The concept emphasizes movement, trade routes, and energy—essential elements of logistics operations. Shipping containers, paper airplanes, and bright, dynamic visuals reflect the company’s flexibility and ability to adapt quickly to new challenges. The branding also communicates trust and reliability, qualities crucial for logistics partners handling international trade.
The project successfully redefined Partner Trade’s brand, aligning it with the company’s growth ambitions and modern approach.
Key Results:
• Enhanced Brand Awareness: The new identity improved visibility in a competitive market.
• Increased User Engagement: The redesigned website led to more inquiries and client interactions.
• Consistent Brand Presence: The new brand was successfully applied across all touchpoints.
Key Results:
• Enhanced Brand Awareness: The new identity improved visibility in a competitive market.
• Increased User Engagement: The redesigned website led to more inquiries and client interactions.
• Consistent Brand Presence: The new brand was successfully applied across all touchpoints.
The rebranding and UX/UI design project for Partner Trade resulted in a dynamic identity that reflects both reliability and innovation. The blend of modern design with professional visuals positions the company as a trusted logistics partner for ambitious businesses. The thoughtful integration of branded event materials and creative souvenirs, including paper airplanes, ensured high engagement at exhibitions and trade shows, solidifying Partner Trade’s reputation in the market.
Easily recognizable images, characteristic brand color, clear forms and wide possibilities of using the brand name provide branding of different media types.
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