Smart plaza polytech

Communication campaign design for shopping mall

Smart Plaza Polytech is a modern shopping mall located next to one of Kyiv’s busiest metro stations. It caters to young and dynamic visitors with a vibrant mix of food courts, shops, and entertainment spaces. The campaign aimed to capture the fast-paced lifestyle of the mall’s target audience by creating visual messages that promote the mall as an energetic, easy-to-navigate destination for quick shopping, dining, and relaxation.

Key Objectives

• Promote Convenience: Emphasize the ease and speed of shopping, eating, and relaxing at the mall.
• Engage Young Consumers: Develop creative visual elements that resonate with younger visitors.
• Drive Foot Traffic: Use catchy slogans and bold visuals to attract visitors from nearby metro stations.

Challenges

• Crowded Market: Differentiating the mall from competing shopping centers nearby.
• Engaging the Youth Segment: Designing visuals that connect emotionally with young visitors.
• Balancing Aesthetic with Functionality: Creating graphics that are eye-catching yet convey the message clearly.
Client: Smart Plaza Polytech
Industry: Retail and Shopping Mall
Project: Communication Campaign Strategy and Graphic Design
Role: Graphic Designer

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