We chose an association with creativity as the main concept. The core of target audience is a builder, a person who creates something new. TM NovaPlast offers to use their products as a material for creativity: as a high quality flour for a skilled baker, as bright colors which an inspired artist plays with, as wood that comes to live in the hands of carpenter. We think in terms of process, creativity and result.
We help to find a creative components in the important and hard work of builders and add emotions to the result.
Construction is creativity!