mareoni
Rebranding of the clothing brand
MAREONI brand approached us with a task of rebuilding their brand to be more expressive and distinctive. To develop a positioning that will emphasize the uniqueness of the brand and its philosophy. To develop a design that will communicate the essence of the brand, based on the new positioning.
MAREONI is a brand of expensive and high-quality knitted clothes. Recognizable, classic shapes create an identical, sexy and sophisticated image.
MAREONI is a brand of expensive and high-quality knitted clothes. Recognizable, classic shapes create an identical, sexy and sophisticated image.
Positioning
High quality yarns, attention to details, unique patterns. MAREONI is about femininity, beauty, comfort and sexuality beyond transient trends. MAREONI is the classic, but not an ordinary one, it is a classic without mothballs, reinterpreted... new... actual classic.
MAREONI is an everyday actual classic.
With "actual" we add a positive connotation to the word classic to convey the essence of reinvented classic concepts.
Everyday we emphasize practicality and focus on the fact that the line has both winter and summer seasons collections.
MAREONI is an everyday actual classic.
With "actual" we add a positive connotation to the word classic to convey the essence of reinvented classic concepts.
Everyday we emphasize practicality and focus on the fact that the line has both winter and summer seasons collections.
