REBRANDING OF A BAKERY CHAIN

The main task of rebranding was to create an updated, bright and recognizable image for existing business. Previously the brand was presented in brown shades, making it unnoticeable among competitors.

Most bakeries in the capital suddenly started to use black color in their brand IDs at the same time. So, many of them began to look like a single chain trade points. Clear identification of brands was blurred: only formats and occupied retail space differed.

While working on rebranding of "Chudo Pekar", we decided to choose bright colors of corporate identity on purpose, as we understood that warm colors will have a positive effect on the brand renewal.

The basis of the concept was the emotional component - we wanted to convey a sense of coziness, warmth, hospitality and politeness. Bright, recognizable brand ID and smell of fresh bread evoke bright positive emotions.