The sub-mark development solved the task and made the current logo more loyal. Green color and a sprout cut the monumentality and chastity.
We also worked out the stationery block. The developed elements are got in company’s every day life. The size of them is simple and comfortable in use. Both new logo and all stationery are lighter, more minimalistic and stylish.
We made up a special design – the radii of varied diameter which can be folded at random - to boost emotions and brand awareness.
The company’s set of certificates and form sheets was also developed. There is a unique type of work sheets for every business area.
Here are some samples of brand book spreads. There you can see the main principles of logo and style-composing elements implementation, the rules of company typeface usage.