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Rebranding

TAS
Pioneer design studio conducted the rebranding of TAS Insurance Company. The main task of it was to create more loyal corporate style retaining the current brand marks

Client: TAS

Date: 09.01.2014

Logo version

The sub-mark development solved the task and made the current logo more loyal. Green color and a sprout cut the monumentality and chastity.

Logo version TAS
Business stationery

We also worked out the stationery block. The developed elements are got in company’s every day life. The size of them is simple and comfortable in use. Both new logo and all stationery are lighter, more minimalistic and stylish.

TAS Business stationery
Style-composing elements

We made up a special design – the radii of varied diameter which can be folded at random - to boost emotions and brand awareness.

TAS Style-composing elements
Certificates and form sheets

The company’s set of certificates and form sheets was also developed. There is a unique type of work sheets for every business area.

TAS Certificates and form sheets

TAS Brand book
Brand book

Here are some samples of brand book spreads. There you can see the main principles of logo and style-composing elements implementation, the rules of company typeface usage.

Brand book
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