We at Pioneer design studio rebranded ARIO law firm. The new brand name has become much more dynamic and modern. Determination and energy are brought to the front. By changing the color scheme and simplifying the visual, brand identity has become more distinctive and recognizable. The "alpha" sign is intentionally slightly aggressive. Its features reveal the strength and potential of the company. The modern market dictates its rules. Heraldry and vintage leaves the conservative market of legal services!