We have carried out work towards Novaplast rebranding. The company specializes in manufacture of dry building mixes on the basis of domestic and imported components. We have revised the previous identity, revealed strengths and weaknesses of the previous graphics. We preserved recognizability and created a more advanced and memorable identity. The new visual sets the TM Novaplast apart from the competition. The logo and brand identity are conveniently adapted to various carriers including branded product packaging.